You Can’t Expect People to Just Wander Into Your Office.
The Health Care Industry today is just as competitive as any other business. Patients are becoming more savvy about their health care and have begun making choices on their own. Obviously they aren’t going to be too picky where they go if they are having a heart attack…they’ll let the paramedics decide…but when it comes to routine procedures they may have the option to choose where they go. How will they decide if they are going to choose your office or your competition’s? They will surely pick someplace with which they are familiar. Here is where direct-mail and promotional products come into play.
How Do You Get Their Attention?
It’s human nature to select someone or something because you are comfortable with it, right? That trait begins at infancy. Babies don’t like being held by strangers. Once that ‘stranger’ is around long enough and the baby sees him enough, he ceases being a stranger and the infant doesn’t fuss when he picks him up. It works the same way with adults. If a person is constantly being exposed to a business, whether they drive by it daily or see an advertisement or hear about it from an acquaintance, they begin to feel comfortable enough to patronize it. There have been many studies that confirm that phenomenon.
The Nuts and Bolts
A direct-mail campaign is an ideal way to familiarize hundreds or thousands of people with your facility. An ideal product is a mailer with a promotional refrigerator type magnet attached. The most popular product is called “magna-peel.” Do a Google search for magna-peel and look for a business that provides health care promotional products to see some examples. The recipient peels off the 3.5 X 4 inch magnet from the mailer. The magnet displays the business information as well as a calendar or other handy information. These magnets don’t get tossed in the trash like most conventional paper mailers. Instead they find their way to a prominent spot in the kitchen or workplace, where it is seen on a daily basis. The more people see it…the more comfortable they become with the business, remember?
That’s the exact result you want, too. When it comes time for the person to pick a Health Care facility, they’re going to think of your office right away because is has been etched into their minds by the many times they have looked at that product on their refrigerator.
Robert is currently working for Lewis Promotion, a supplier of quality Health Care advertising and promotional products. Click here to view just a few of the many products available.